From advertising and PR to specialized digital media and market research teams, agencies of all types now see the value of social media listening and how it is essential to survive and grow in such a competitive market. It doesn’t matter if you’re offering a full-fledged social media service, creating campaigns, consulting on different projects, or working on a PR strategy, today’s leading agencies utilize social media listening to get an edge. Social media listening tools exist to make the process of gathering and analyzing information simple, reliable, and impactful.
Our Crowd Analyzer team gathered here the 5 main reasons agencies utilize our social media listening tool:
1. Ongoing market research
Social listening provides agencies with access to ongoing market research capturing unfiltered consumer opinions. Data can be collected from different social media platforms, online publications as well as print, radio and TV in real-time and historical. Market research helps an agency identify new opportunities for winning new clients as well as analyzing consumer behavior through online conversations. Whether the research is for analyzing competition, collecting industry knowledge, testing sentiment, or following a conversation, the tool helps you customize the data to fit your objectives. Crowd Analyzer’s social media listening tool goes even a step further by providing the most accurate insights in Arabic as well as 176 other languages.
2. Secure a pitch and gain a new client
A social listening tool helps agencies add more value to a new pitch or a proposal with relevant and more accurate data. It gives an edge to a proposal by adding more insights on the new client which indicates that you’re one step ahead than a competing agency with more relevancy to the client. The most common social media listening uses for agencies while pitching include gathering more information about the client’s client or industry, analyzing brand reputation, and understanding where they stand among competition.
3. Understand the clients' client
When working on a strategy for a client, PR activities, a new campaign or social media management, an agency needs to ensure that they have a solid understanding of their clients’ client, this builds the foundation for a successful deliverable. A social media listening tool helps an agency profile the audience through providing insights on target audience’s preferred platform, content, sentiment, gender, location, dialects, and much more. These insights are in real-time, while you also have the option to retrieve online historical data whenever you need it, without compromising any feature.
4. Keep track of multiple clients
Our tool enables agencies to connect, monitor and analyze several brands and social accounts, thus giving you a multipurpose platform to collect information about each of your clients as well as analyzing and reporting it with a few simple clicks. Agencies ensure that queries (search streams) set in a social media listening tool are relevant to each of their client’s cases. Also having access to a mobile app and automated alerts, helps agencies stay on top of their game, i.e. they never miss a spike in conversations about any of their clients.
Swapping between different projects is much easier and more efficient with a social media listening tool.
5. Spend less time reporting and more time on valuable work
Agencies that used a social media listening tool report that they can see a remarkable decrease in the amount of time that was used before on manual research and reporting. The Crowd Analyzer tool provides you with streamlined automated reports that could be used as regularly as needed. The reports come in different formats that makes data visualization, representation and sharing more customizable and simpler with just a few clicks. Also, Crowd Analyzer’s mobile app allows for easier access to information that could be shared across different platforms, not to mention the PR newsletter that can be created based on the desired news and shared with any set of emails not only the agencies’ team members.
The industry’s leading Arabic focused AI has established a track record in serving many leading agencies across the region. If you find your agency challenged to fulfill any situations, our team of experts are here to help you address them and overcome them with a tailored solution. Contact us now to know more.