A large part of the Marketing function is number based, from demographics, locations all the way to online traffic and influencers, it takes all marketers a lot of time and effort to filter through unlimited data in order to strategize for impactful marketing campaigns.
In this comprehensive guide, Crowd Analyzer offers every marketer a data based cheat-sheet built to help you create impactful strategies and targeted campaigns based on:
- Demographics of the MENA Region
- Country Personas in the MENA Region
- Most appealing content in MENA
- Middle East’s Top Influencers List 2020
Crowd Analyzer has done the data analysis work for you, scroll down for your ultimate marketing data cheat-sheet for 2020!
Demographics of the MENA Region
Number of users in the Middle East 1
Personifying Countries of The MENA Region1
Determining the dominant user persona is important for marketeers targeting multiple countries as personalizing niches targeted usually yields high interactions in Digital Marketing and Advertising.
Holistically, understanding the demographics is essential not only for marketing but for product development, sales strategizing, business development and even expansion plans. As for the marketer, tapping into multiple markets requires a deep understanding of the new markets’ demographics.
Crowd Analyzer wraps up key demographic and preferential insights about each MENA country’s leading persona.
We have noted that Males highly outperformed Females in almost all countries analyzed (18 countries) except for Tunisia and Morocco where female was the higher gender in overall activities.
Facebook still dominates in most countries followed by YouTube in second place. Snapchat appears as #4 on the top platforms’ lists in Kuwait and Morocco only.
Average time spent online is around the 6 hour mark, this factors for nearly one quarter of an entire day, marketers need to take note of this since it means MENA region is a content consuming nation that needs to be constantly amused, entertained and engaged.
The Top Attractive Content in the MENA Region 2
Top YouTube Channels (By Number of Subscribers)
Advertising budget needn’t go to waste, Crowd Analyzer rounds up the top Youtube channels by number of subscribers and Total Video Views.
The Top Influencers and Celebrities in the MENA Region
The Crowd Analyzer tool detects and analyzes the performance of the top performing influencers and celebrities. Filtering them by location supports marketers in tapping into the vast pool of influencers in each country with the proper data catered to arrive at the best ROI .
United Arab Emirates
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1 Data via Hootsuite www.hootsuite.com
2 This section is based on Crowd Analyzer’s analysis of the top followed business pages in each platform for 6 MENA countries from May 2018 to November 2019.