Meet Us At Gitex 2018, Click here to know more
  • English
  • 2
    product2
    offline media
     
     
    Popular Posts
    photomania-9a9e92c197e4665e381b21109b3cf8e8
    3 August, 2017

    Historical Data Helps Brands In Special Seasons

    9 mins read

    We’re always approaching a special season or a seasonal event. Marketers would instantly think of a way to use such an occasion to launch a campaign especially if their target audience is very interested in this season. Special seasons campaigns are very hectic to plan. Online activity has different peak hours and users interact with different types of campaigns differently. Social media platforms turn into a battlefield between different brands. We listed 4 ways online historical data can help your team during special seasons.

     

    When you need a cheat-sheet

    Any digital marketer wishes for a cheat-sheet of everything he/she needs to get more engagement on social media during special seasons. This amazing cheat-sheet would definitely include the type of content, platforms to post on, and the perfect time to post.

    This data isn’t really hard to get, had it been about a regular month. Usually, marketers go on to experiment with online content until they find the perfect time to reach their audience and prospects.

    Marketers often find themselves unable to experiment as much as they’re used to due to the short duration of these seasons. Each piece of content they post is relevant to the whole campaign and should not be compromised.

    What you need is raw data and insights about the most trending an engaging content from last season. Instant access to online historical data is essential to those who depend often on retrieved insights. Crowd Analyzer is one of the few tools that provide subscribers with instant access to online historical raw data.

     

    You missed a competitor there

    Well, that’s a tough one. You’re preparing your marketing plan for the coming campaign, but you discover that there’s a crucial part missing; competitive analysis.

    As the competitive analysis is a pillar of any marketing campaign, it is even more important during special seasons. The last thing you want to see yourself doing is scrolling down tens of social accounts and pages to find results that may or may not be as accurate as they should be.

    Online historical data is awesome in these situations. All you need to do is create a query that includes all the keywords related to your brand and your competitors. You will instantly get access to all the data during a selected time-frame.

     

    Knowing the most interactive type of content

    You are trying to launch a new campaign to promote your company’s product during special seasons and you have never launched a similar one before. You will need to analyze campaigns that were similar to your upcoming one. It’s hard to assume that people would be engaged with visual content rather than written content or vice versa. You don’t want to risk allocating a large amount of money on production to barely reach your prospects.

    Access to raw online historical data (the user’s original content) makes this an easy task. Analyzing how other companies and brands handled their similar previous campaigns gives you insights about interactions with different types of content.

     

    Back-checking a keyword or a topic

    If you go to Twitter frequently to check trending hashtags, you will be astonished by a number of changeable topics and keywords people are using. Thanks to citizen journalism and other factors, many keywords and topics have had their share of online buzz in the last couple of years.

     

    The feature is necessary to check if the keyword you’re optimizing your campaign to has been exhausted by a previous online buzz. Let’s say you’re looking for a hashtag for the seasonal campaign. Of course, you wouldn't want your whole campaign to adopt a hashtag or a keyword that was used by another company from the same industry. Sometimes it is very hard to come up with a catchy hashtag that is related to the season and suits your brand identity.

     

    Online historical data will take you years back to make sure you're optimizing your campaign to a unique hashtag and keyword. Your team can create a query with the season's name and track it years back to get a complete report on interactions, timings, sentiments, used hashtags, and much more.

     

    Crowd Analyzer's tool gives you access to raw data as well as a report with all the insights and data. It's very important to get access to raw data in order to further know the content people interacted most with.

     

    If you are interested in knowing more about our historical data feature, request a demo here.

     

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    27 May, 2019

    INFOGRAPHIC: What to look for when using social listening in Ramadan

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    The State Of Social Media In Ride-hailing Within The Mena Region 2018

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    This Is How We Sustain Our Productivity

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Five Reasons Why Your Business Needs A Social Media Listening Tool

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Crowd Analyzer's Newest Feature: Historical Data

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Crowd Analyzer: Mashable Social Media Day Gold Sponsor

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    RiseUp Summit 2016- The ScoreCard

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Event Planning on Social Media: Dos & Don'ts!

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    29 Apr, 2019

    The Best Ramadan Marketing Campaigns On Social Media in 2016

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Use Cases Of The Social Media Command Center

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Command Center: A Futuristic Leap

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Crowd Analyzer's Newest Feature: Historical Data

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Sentiment Analysis: Is Sarcasm Neutral, Positive or Negative?

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    How Augmented Reality is Revolutionizing Social Media?

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Internet of Things: Social Media & Social Media Monitoring

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Crowd Analyzer's Newest Feature: Historical Data

    Crowd Analyzer, A Piece of Tech, Historical data, Online historical data

    19 Mar, 2019

    Crowd Analyzer's Newest Feature: Historical Data

    TOP POSTS

    9 DECEMBER, 2018

    A GUIDE TO SUCCESSFULLY GROWING YOUR RETAIL BUSINESS WITH INFLUENCERS

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.

    WhatsApp%20Image%202018-10-16%20at%2014.59.25
    14 mins read

    9 DECEMBER, 2018

    The importance of Social Media Management

    Social media can either bring life or death to your brand, it’s all a matter of crafting your online presence the right way.

    WhatsApp%20Image%202018-10-16%20at%2014.59.25
    13 mins read

    9 DECEMBER, 2018

    The Command Center; Giving You Back Command Over Your Brand

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.

    WhatsApp%20Image%202018-10-16%20at%2014.59.25
    14 mins read