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    Latest Articles

    Insights Accelerators

    12 February, 2024

    Using Boolean Queries in Monitoring

    Discover how Boolean Queries unlock detailed insights into Saudi Arabia’s tourism campaign featuring Messi. Dive deep into social listening analysis.
    10 mins read

    Social media listening, social media monitoring, Trends, marketing strategy, 2022, Sports Sponsorship, FIFA Arab Cup

    3 January, 2022

    What sport fans can teach us about social media engagement?

    The popularity of the sport presents an opportunity for brands to engage with their audience, so we put together the the key metrics that should be used.
    24 mins read

    Artificial Intelligence, Natural Language Processing, Sentiment Analysis, Social media listening, social media monitoring, Trends

    16 December, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    We put together the best practices and techniques that you can start implementing to make the most out of social listening to stay on top of the game.
    13 mins read

    Social media listening, social media monitoring, Social Media Campaigns, BlackFriday

    28 November, 2021

    What #BlackFriday campaigns taught us about social media listening?

    We put together the 4 best social media practices based on an analysis of a sample of brand accounts in the MENA region that will help your brand stand out during Black Friday season.
    16 mins read

    Social media listening, social media monitoring, Content Strategy, Consumer Behavior, marketing strategy

    22 November, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    We put together the 5 key social media trends that will guide every business as they start planning their content strategy for the upcoming year.
    12 mins read
    TOP POSTS

    A GUIDE TO SUCCESSFULLY GROWING YOUR RETAIL BUSINESS WITH INFLUENCERS

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.

    The importance of Social Media Management

    Social media can either bring life or death to your brand, it’s all a matter of crafting your online presence the right way.

    The Command Center; Giving You Back Command Over Your Brand

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.