Telecommunication is the exchange of information over significant distances by electronic means and refers to all types of voice, data
Social Media In Telecommunication Activities:
The top 3 MENA region countries owned 98% of the total activities of the buzz. The majority of 96% came from Egypt as expected since the data is based on Egypt’s telecommunication social accounts.
Who Contributed From Each Country?
Business Accounts
Business accounts dominated the activities related to telecommunication in Egypt by generating 89%. Business accounts from Saudi Arabia and UAE also contributed to the buzz with 16% and 30% respectively.
Male Users VS Female Users
Meanwhile, male users in the three countries led the activities of individuals. While individuals’ activities were minimal in Egypt, male users owned the majority of activities generated from Saudi Arabia and UAE. Female accounts activities had been specifically low in Egypt by only 2%, while they were most active in Saudi Arabia where they owned 28% of the Saudi buzz.
Which Language Was Used In The Top Active Countries?
Almost the whole buzz was generated in Arabic as it was used in 97% of the content in Egypt and Saudi Arabia. Although still very low, UAE had the highest activity in English, having 9% of the content written in English.
What Did Different Countries Express?
Emiratis had the highest number of sentimental posts as 25% of their activities expressing an opinion or a sentiment on social media in telecommunication. The lowest sentimental activities came from Egypt that had almost 92% of its activities as neutral, perhaps due to the fact that most of the Egyptian buzz was generated by business
Different Platforms & Telecommunication
Who Owned The Buzz On Different Platforms?
- Business accounts
Business accounts were the most active on news websites, twitter, and blogs. They were still very active on the rest of platforms
- Male Users VS Female Users
Male users were very active on Facebook, Instagram, and Twitter, as they owned 49%, 43%, and 40% of the buzz respectively. Their lowest activity was on business-dominated platforms; news websites and blogs.
Which Platform Contained the Most Sentimental Activities?
Twitter was the highest network with sentimental social media in telecommunication activities (23%). Negative activities were higher than positives in all networks except for Instagram where positive activities composed 14% compared to negative activities which made up 8% of the buzz.
- Business Accounts, Male Users, & Female Users
- Which Platform Was Preferred By Different Genders?
- Business Accounts
Facebook was the most used platform for all genders. Business accounts’ activities had small variations between all the other channels; Twitter, Instagram, news websites and blogs with Twitter being the second highest.
- Male Users VS Female Users
As for male and female users, Facebook was the preferred platform for both genders, hosting the vast majority of individual users’ activities. While Twitter was the second most utilized platform, Instagram came as the least used channel. Individuals did not post on news websites and blogs, which were reserved for business accounts.
Who Was More Expressive of Sentiment In Their Posts?
Business accounts published the most neutral social media in telecommunication content, as their buzz did not express any sentimental posts. However, both male and female users complained more and showed dissatisfaction. Negative content for both genders had their negative buzz twice as much as the positive.
Which Language Did Business Accounts & Individuals Preferred ?
As stated earlier in this section, Arabic dominated the social media in telecommunication activities across all countries. Meanwhile, business accounts were the least fond of using English in their content, as no more than 2% of their content was in English. On the other hand, more female users were a fan of English, but still not exceeding 5%.
Arabic, English, & Telecommunication
Who Contributed to The Buzz of Each Language?
- Business Accounts
The majority of 52% of activities in Arabic
- Male Users VS Female Users
Activities in English were owned by mainly male users, owning 45%, they were also the second most active in the Arabic buzz, owning 41% of the buzz. Female users were the least active in both languages, owning 12% of English content and 7% of Arabic content.
Which Language Dominated Different Online Platforms?
For both languages, Facebook was the most used channel followed by Twitter and then Instagram. Meanwhile, English was the only language used in blogs, forums, and news websites.
Check out more exciting insights in our recent blog article on social media in the e-commerce sector which is also part of The State Of Social Media Report. With insights covering Namshi, Jumia
What Was Expressed Through The Telecommunication Buzz?
Are Users Satisfied?
- Business Accounts
Business accounts were responsible for 54% of the neutral activities, while they did not have any contribution to mention in the sentimental buzz.
- Male Users VS Female Users
Male users dominated all sentimental activities (positive and negative). On the other hand, female users had the least contribution to sentimental and neutral activities.
Which Platforms Were Used To Express Sentiment?
Facebook dominated all sentimental activities, being utilized more for neutral content. Twitter comes next after Facebook, then Instagram comes last for all sentimental and neutral activities.
The Social Media in Telecommunication is only one of 8 industries that were covered in the State of Social Media 2018. Download your free copy to access the comprehensive report with all the data and insights.
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