Meet Us At Gitex 2018, Click here to know more
  • English
  • 2
    product2
    offline media
     
     
    Popular Posts
    United_Nations_Flags-2222-e1508075124309
    15 October, 2017

    This Is Why Governments Should Keep An Eye On Social Media

    Needless to say, social and digital media conquered a very huge part of our lives. Millions of users are producing billions of tweets and posts on different social media platforms. Citizen journalism became an essential source of information not only for regular people but entities such as media agencies and networks.

     

    Throughout Crowd Analyzer’s endless research and monitoring, we noticed that governmental entities are not yet setting a foot in social media, at least not as they should. Check out our article about ministries of health in the Gulf region!

    Here are some points that should urge governments to form a well-structured social media strategy that involves the social litening and intelligence.

     

    A "Send" button is more reachable and effective than a "Dial" button

    Social media platforms tend to replace real-world factors such as word of mouth and filing complaints. Companies and firms from different sectors submitted to this fact and are now handling social media with full power just as they handle customer service for instance.

    When people need a recommendation, they post their questions on their social media profiles. When they want to complain about a product or a service, they do the same thing and mention the concerned company or authority. Governmental bodies should have an effective presence on different social media platforms in a way that makes people comfortable to address and raise issues to them. On the other hand, governmental social accounts should also be very interactive and form a strategy to handle social media in a diplomatic, yet efficient, way.

     

    Citizen journalism

    Citizen journalism surely boomed all of a sudden with more users reporting events and news on their own profiles to the extent that their reporting’s accuracy may be higher and more timely than classic news agencies.

    Citizen journalism in the Middle East and the whole world urged all sectors to adopt social media listening as a main discipline in their companies and firms. Since there is so much content generated daily online, companies are finding it hard to neglect such an important source of information.

     

    Social media listening is the key

    Social media listening allows governmental entities to keep a close eye on happenings across the country, region, and world. Well, to be very specific, these are ways for departments of the government can utilize social media:

    • Closely monitoring crises

    Since social media listening is based on gathering data that matches a specific query with selected keywords, entities may be even more specific and select keywords that indicate danger to raise a red flag and send notifications and emails to those who have the authority to react.

    A certain behavior can also raise a red flag, for example, if certain social accounts (for example, an influencer) tweets more than 5 times a day, given that his regular count is 3, a red flag will also be raised and an email will be sent out.

    • Quick response to inquiries

    Many people complain about issues they’re facing or ask about a procedure they need to do. These inquiries that citizens use social media to ask are essential matters that may affect their lives drastically.

    We know that many governments took a step to integrate with social media, but there’s always one added value to monitoring and responding quickly. Honestly, the most successful firms in private and public sectors allocate a team to handle social media listening and reply to people who post on social media. Ministries can definitely do the same to get more people to interact with them, publish announcements as quickly as possible, and reach out to more people. The best method to achieve the best results in interactions is through:

    • Closely monitoring what people are saying.
    • Closely monitoring competitors and counterparts.
    • Observe the engagement of audience with similar entities.
    • Experiment with different types of content.

     

    • Measuring negative content

    Governments are a hot topic for rumors and scam. Since it's almost impossible to monitor all content manually, governmental bodies have to invest into gathering and analyzing data from all over social media platforms to make sure they get accurate insights about the negative and positive content they're mentioned in. Sentiment analysis of online content definitely helps a lot, especially if accompanied with access to raw data. Crowd Analyzer gladly offers these features amongst many others in Arabic and English. Request a demo to know more about our platform.

    Business Boost, Government

    19 Mar, 2019

    Change for Change: How We Do Corporate Social Responsibility!

    Business Boost, Government

    18 Mar, 2019

    How does social media impact the hotels industry?

    Business Boost, Government

    19 Mar, 2019

    Emirates’ Quarantine Teaches Us Lessons on Managing Crises

    Business Boost, Government

    8 Dec, 2018

    The State Of Social Media In Ride-hailing Within The Mena Region 2018

    Business Boost, Government

    10 Feb, 2019

    Influencer Marketing Will Boom In 2018!

    Business Boost, Government

    10 Feb, 2019

    Four Ways Real-estate Businesses Can Use Social Listening

    Business Boost, Government

    26 Oct, 2019

    Which Cars Are More Popular In Uae And Ksa?

    Business Boost, Government

    10 Feb, 2019

    The iPhone X Is Out And This Is What People Are Saying About It

    Business Boost, Government

    26 Oct, 2019

    Monitoring Ministries Of Health Across The Region

    Business Boost, Government

    10 Feb, 2019

    Why Financial Services Need Online Listening?

    Business Boost, Government

    6 Dec, 2018

    Which Eid Movie To Watch This Week?

    Business Boost, Government

    10 Feb, 2019

    Insights On Pilgrimage And Social Media

    Business Boost, Government

    10 Feb, 2019

    Do Startups Need Social Media Listening?

    Business Boost, Government

    26 Oct, 2019

    Four Business Benefits Of Command Centers

    Business Boost, Government

    10 Feb, 2019

    Five Reasons Why Your Business Needs A Social Media Listening Tool

    Business Boost, Government

    26 Oct, 2019

    Top Influencer Marketing Trends in 2016

    Business Boost, Government

    26 Oct, 2019

    Top Social Media Marketing Trends in 2016

    Business Boost, Government

    5 Dec, 2018

    How to Manage Positive Online Reputation?

    Business Boost, Government

    10 Feb, 2019

    Event Planning on Social Media: Dos & Don'ts!

    Business Boost, Government

    26 Oct, 2019

    Social Listening Wins You need to Learn Today

    Business Boost, Government

    29 Apr, 2019

    The Best Ramadan Marketing Campaigns On Social Media in 2016

    Business Boost, Government

    20 Oct, 2021

    Expo 2020: How to improve audience engagement with social media listening

    TOP POSTS

    A GUIDE TO SUCCESSFULLY GROWING YOUR RETAIL BUSINESS WITH INFLUENCERS

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.

    The importance of Social Media Management

    Social media can either bring life or death to your brand, it’s all a matter of crafting your online presence the right way.

    The Command Center; Giving You Back Command Over Your Brand

    For all the retailers looking for a more effective medium than traditional paid advertising, look no further! Influencer marketing has risen to the forefronts of profitable and effective marketing trends promising exceptional results for its beneficiaries.