This guide provides you with a comprehensive list of steps that will guide you through the competitive analysis process. Competition analysis is not simply about the basics which include number of followers, growth rate, and content, but many more reliable metrics.
Competitive Analysis performed with social media listening can help your brand:
Crowd Analyzer is the 1st Arabic focused social media listening tool. The bilingual social media listening tool is a full-service data intelligence technology provider that helps companies in the region harness the power of social media by delivering actionable results.
Take a deep dive into comparing your company's performance with a set collection of metrics.
Social media listening tools give access to a great deal of information from channels. Filter the information needed based on your brand's pre-existing KPIs.
Using a set of findings draw out conclusions and set a plan in motion so that you can easily identify opportunities and threats.
Social media listening will help you share appropriate messages and content, stay on top of mind, and build a relation with your audience without coming off as tone-deaf. By keeping a finger on the pulse of the social media conversations, your brand can be an authentic, considerate and valuable contributor to the conversation
Social media listening will help most businesses understand how effective their daily operations are. COVID19 has a positive effect on brands in a way. The rise of online purchasing and interaction would help brands get their feedback in real time. This is an opportunity to enhance their services and products.