Providing you with the latest insights for social media users activity in Egypt, Saudi Arabia, UAE, Kuwait and Bahrain. This data can be considered a starting point to
figuring out who can be reached through which
platforms. It is also the basis in which brands can set
up a marketing persona and expand target
audience reach in the right direction.
Focusing on the most popular industries in the MENA region, providing an overview on how
social media users interacted with content produced by the top brands in each of the monitored industries in 2020. Along with a more focused regional
analysis and an overview of the main highlights of the COVID-19 pandemic.
The more you know as a brand about your customers, the bigger the opportunity for creativity.
For a stronger presence in the Middle East, empower your marketing strategy with accurate, relevant and high coverage data analytics.
If 2020 showed us anything, it is what our future will look like in terms of digital communication. Brands will recognize that to have a strong presence, they need
to be one cohesive, coordinated, and consistent entity across all their digital touchpoints.
Social media platforms are now playing a much bigger role in our daily communications. A lot of brands and industries have expedited their digital transformation plans to adapt to the new normal. With so much happening online, it is now more important than ever to understand where you stand and how you can fit, adapt, and engage with the digital universe.