State of Social Media Report'21 - 5th Edition

Our iconic State of Social Media report reflects valuable insights about social media behavior from an unprecedented year with so many lessons about agility, innovation and digital transformation in the MENA region.


What to expect in the 2021 special edition:

  • 2021 Social media insights tailored to each country for key social media platforms.
  • Deep analysis for leading industries in the region.
  • Social media insights for actionable results.
  • An understanding of the 2020 digital transformation and change in consumer behavior
  • An analysis of what happened during COVID on social media, tailored to each industry.
  • Social media priorities for 2021 from over 10 leading experts in the region.

Download the report for FREE!

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2021 Social Media Health Check

Providing you with the latest insights for social media users activity in Egypt, Saudi Arabia, UAE, Kuwait and Bahrain. This data can be considered a starting point to
figuring out who can be reached through which
platforms. It is also the basis in which brands can set
up a marketing persona and expand target
audience reach in the right direction.

Industries Analysis with a COVID Spotlight 

Focusing on the most popular industries in the MENA region, providing an overview on how
social media users interacted with content produced by the top brands in each of the monitored industries in 2020. Along with a more focused regional
analysis and an overview of the main highlights of the COVID-19 pandemic. 

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Plan A Content Strategy

The more you know as a brand about your customers, the bigger the opportunity for creativity.

Actions & Recommendations

Data Driven Actions & Recommendations 

For a stronger presence in the Middle East, empower your marketing strategy with accurate, relevant and high coverage data analytics.

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logo TN
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General Authority for Zakat & Tax

Jamie Wilks

Co-founder & Managing Partner @ House of Comms

Jamie Wilks - House of Comms

If 2020 showed us anything, it is what our future will look like in terms of digital communication. Brands will recognize that to have a strong presence, they need
to be one cohesive, coordinated, and consistent entity across all their digital touchpoints.

Bojana Katic

Marketing Specialist @Barilla Group


Social media platforms are now playing a much bigger role in our daily communications. A lot of brands and industries have expedited their digital transformation plans to adapt to the new normal. With so much happening online, it is now more important than ever to understand where you stand and how you can fit, adapt, and engage with the digital universe.

Stay In The Know!

Social Listening can unlock so many opportunities for your business too!

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