Meet Us At Gitex 2018, Click here to know more
  • English
  • 2
    product2
    offline media
     
     
    Latest Articles
    <img src="on demand streaming.jpg" alt="4 marketing trends for the online TV industry">
    1 November, 2020

    4 Trends Revolutionizing the TV Viewing Industry

    With the rise of on demand streaming TV platforms, it is fundamental to be aware of what experiences the audience are looking for. Watching TV is no longer a passive activity, social media gives viewers the voice and power to be active, to influence, and to engage with one another in real time. On demand platforms ought to be always in control and stay ahead of competition to adjust their strategy and create killer content. Competition is rising in the MENA region, video streaming services are fighting for their place among competitors.


    It is crucial to always stay ahead of the game and be aware of what is going on. There is more competition now than ever before. Netflix might have given the industry a boost when it arrived in the region in 2016, but is no longer a one player game. Users are given more options with a variety of content on each platform; hence, there is a shift in consumer habits and expectations.


    In this article, we will analyze how on demand streaming platforms are using social media to connect with their audience. Using the Crowd Analyzer tool, we looked at 6.2 million social media activity of the four  leading on-demand streaming platforms in the MENA region: Netflix, VIU, Watchit, and Shahid. We monitored and analyzed social media activities from the 16th of September to the 26th of October to provide  4 key insights on how their performance is resonating with the audience. It is very important for marketers to be aware of the latest trends that will help TV and media brands optimize their social media strategy.



    1. Arabic based streaming apps are the most popular in the region 

    People in the Middle East are never going to give up watching TV. Recently, there has been a switch in consumer behavior especially with an increased demand for online activity because of the COVID 19 pandemic and the lockdown it led to. One could say that on demand streaming platforms replaced the means of watching TV, but that’s not the case, since audiences spend almost the same time watching TV. The two most popular on demand platforms, Watch It and Shahid, are actually online versions of TV channels. This indicates that users still value the same quality of TV content, but enjoy watching it on their own terms in their own time.

     

     

     

    2. Facebook and Instagram are the top channels for audience interaction 

    Social media is considered a powerful resource for TV brands to interact with their audience. As shown, Facebook, by far, has the highest rate of consumer activities in comparison with other platforms such as Twitter, Instagram, and YouTube. During the monitored period, 51% of total received interactions were derived from the Watch iT Facebook account.

    It's worth mentioning that Shahid.VOD Instagram account received 44% engagement rate during the monitored period, showing that almost half of their audience were engaged with the content that was posted on Instagram. Also Shahid was the best performing brand in terms of sentiment on social media with 69% positive activities for the brand. 

     

     

     

    TOP CONTENT_Online Streaming Blog

    Although 18% of Instagram followers interacted with the brands; there is an interest to follow what content will those brands will put out.  Followers of on demand platforms are most likely to discuss the following:

     

     

     

    3.  Empowering your audience to speak for your brand is an effective marketing tactic

    In the age of social media, consumers have the power to voice out their opinions. In fact social media gives them the space they need to act upon their opinion. If a brand focuses on turning those devoted social media followers into advocates for the brand, it is a guaranteed win for their content strategy. 

    On demand streaming platforms and TV are now being associated with social gatherings. Social media users are now finding their community online; fans and critics for certain content are being created all the time. It is key for every brand to pay attention to what they are saying. However, for a consumer to turn to an advocate there is a certain consumer life cycle. 29% of consumers actually reach the final stage, which is advocacy. This means this is an opportunity to create  user generated content that would most definitely attract more consumers.

    The NetflixMENA twitter account showed that 57% of users in the advocacy stage were recommending Netflix content on Twitter.

     

     

    The consumer cycle was analyzed based on pre-identified filters that captures users' comments mentioning keywords relevant to each stage with an average accuracy rate of 85%.

     

    4.  Authentic content is still the most valuable

    When people are searching for opinions, they are looking for people they could relate to. In marketing terms, those are now referred to as the Nano influencers i.e. everyday consumers. People would trust the opinion of a friend; consumers are starting to question traditional advertising and its methods. So marketers need to be keen on adding an authentic voice to their content strategy. The chart below further clarifies the share of voice by influencer type for the monitored brands.

     

     



    There are so many opportunities in this booming industry that is revolutionizing TV viewing. It is key to always be aware of the  marketing trends and how your audience are reacting to it. We are here to support you with our social media listening tool that will help you create the most effective content strategy.

     

     

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    16 Dec, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    28 Nov, 2021

    What #BlackFriday campaigns taught us about social media listening?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    28 Oct, 2021

    3 Ways Social Media is Changing the Game for Banks in the GCC Region

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    13 Dec, 2020

    4 Compelling Reasons Why #BlackFriday Enhanced Online Customer Experience in 2020

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    19 Nov, 2020

    The Untold Secret to Protect Your Brand Reputation

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    25 Jul, 2021

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    18 Jul, 2019

    How to look at Ramadan 2019 Video Content

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    30 Oct, 2019

    Influencers: Some are more real than others

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    30 Oct, 2019

    Music Streaming Services on Social Media in MENA

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    10 Feb, 2019

    Four Ways Real-estate Businesses Can Use Social Listening

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    10 Feb, 2019

    Do Startups Need Social Media Listening?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    10 Feb, 2019

    Five Reasons Why Your Business Needs A Social Media Listening Tool

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    16 Dec, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    13 Dec, 2020

    4 Compelling Reasons Why #BlackFriday Enhanced Online Customer Experience in 2020

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    19 Nov, 2020

    The Untold Secret to Protect Your Brand Reputation

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    25 Jul, 2021

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    10 Feb, 2019

    Intelligent Cities Dominating GITEX 2016 Technology Week

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    13 Dec, 2020

    4 Compelling Reasons Why #BlackFriday Enhanced Online Customer Experience in 2020

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    19 Nov, 2020

    The Untold Secret to Protect Your Brand Reputation

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    9 May, 2020

    Your 101 Guide to Creating Winning Content for Ramadan 2020

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    6 Apr, 2020

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    26 Mar, 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    31 Aug, 2021

    5 Reasons Agencies Use Social Media Listening

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    31 Aug, 2021

    5 Summer Questions Answered for the GCC Automotive Industry

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    25 Jul, 2021

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    9 May, 2020

    Your 101 Guide to Creating Winning Content for Ramadan 2020

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    26 Mar, 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    20 May, 2021

    How To Manage A Social Media Crisis?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    29 Mar, 2021

    How To Plan Social Media Content For Ramadan 2021?

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    23 Feb, 2021

    3 Key Uses of Social Media Analytics for FMCG Brands

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    21 Jan, 2021

    5 Must Have Tools To Scale Up Your E-Commerce Business in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, Trends, Content Strategy, Consumer Behavior, marketing strategy

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    TOP POSTS

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    Top lessons learnt through brands in the MENA region on adapting to challenging situations during the corona outbreak.

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Discover Crowd Analyzer top 5 social listening based facts learned from COVID19 outbreak on social media in march 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Discover the top 3 mother's day insights that will reformat your content strategy, from Crowd Analyzer your leading source for Arabic Social Listening.