Meet Us At Gitex 2018, Click here to know more
  • English
  • 2
    product2
    offline media
     
     
    Latest Articles
    Ramadan content calendar
    29 March, 2021

    How To Plan Social Media Content For Ramadan 2021?

    As we are about to approach the holy month of Ramadan in 2021, it is time for marketers to adapt their social media strategy to connect with customers and tap into new markets. There is a drastic shift in how the audience interacts with online content in Ramadan due to the change in their daily routines. Everything about their day changes from their sleeping habits to their working hours. As a result, their social media behavior changes as well to fit into their new routine and that reflects directly on the marketing landscape.

    It is important for brands to stay active and visible online during this peak season. So, we put together the key points to consider this Ramadan for your marketing plan to stay on top of the game. 


     

    Pay attention to peak times during Ramadan

    People are likely to spend more time online during the month of Ramadan. People in the MENA region enjoy shorter working hours; thus, they have more time to network. There is also a preference to stay at home which gives people more time to scroll through social media platforms. Each year, Ramadan comes at a different time of the year with a different situation. Last year was an exception due to the coronavirus, so people spend their days at home. As a result, peak activity was after Iftar at 7pm. Brands should focus on keeping an eye on when the audience are most active during the day.

    April 28_Best Timing to Post_All

     

    The chart below analyzes times that achieve the top social media engagement throughout the week based on the first 10 days of Ramadan 2020.

     

     

    Focus on relevant themes to connect with the audience 

    Brands should always stay on top of marketing trends especially during the holy month of Ramadan. This month is characterized by the month that people actually wait for all the creative campaigns that brands will come up with.  Users actively search for ads on YouTube; ad content is now a big part of the Ramadan spirit. So, brands need to capitalize on that and find a relevant theme to fit into the Ramadan spirit. Those are few examples of the most popular ads that received the most interactions, which fit into how users were feeling in times of the pandemic. It is key for brands to stay relevant considering themes associated with Ramadan such as charity, family, spirituality, and hospitality.

    Top Influencers

    Be where your audience are 

    It is only by identifying your  target audience and generating key online behavioral insights, you will be in a strong position to unlock an effective media plan. By creating an audience persona, you will be able to ask the right questions about their social media behavior starting from which platform are they on the most. Social media may be popular in the MENA region, but among certain groups certain platforms are more popular than others.

     

    Make sure to utilize the rise of TV consumption

    There is always a spike in TV consumption during Ramadan; this comes as no surprise with the variety of TV series and programs being aired during the season.  However, in the age of social media, users are more in control. So on demand platforms give viewers the option to watch what they want, whenever they want throughout the day. Those platforms can reach audiences by creating genuine content in their social media that ranges from comedy to spiritual content. On demand platforms should not only rely on viewer subscriptions; they also should be keen on interacting with their audience through social media.

     

    Plan ahead and set up your content calendar

    After selecting a relevant theme and familiarizing yourself with the latest social media trends, planning your social content is key. The sooner, the better the planning will be; it will never be too early to start brainstorming for Ramadan content. Make sure to consider not only the content and your target but also the visual strategy for your brand. Keep an open eye through social media listening on the most used media type. During Ramadan 2020, our social media listening tool, Crowd Analyzer showed that MENA users in the first 10 days of Ramadan were investing more time in watching videos and ads online. Before we move on to the next tip, we just wanted to tell you that, scheduling is usually be a lifesaver during Ramadan, this could be easily done through a social media management tool

    Media Type_Ramadan Blog

    Monitor, analyze, and optimize

    Planning effective content needs to be based on a foundation tailored to your brand and target audience. By listening to your customers, you can use this data to inform your marketing strategy.  People tend to engage and interact with brands during Ramadan more than any other time of the year; hence, it is important for brands to push for a conversational tone in their content.

     


    We are here to support you with a  social media listening tool that will help you monitor your campaign in real time and identify what is resonating with your target audience, so that you can either optimize or tweak your campaign before the end of Ramadan season.

     

    social media monitoring, How to, marketing strategy, tools, Ramadan

    1 Aug, 2021

    4 Tips for an Effective Social Media Strategy this Summer Season

    social media monitoring, How to, marketing strategy, tools, Ramadan

    1 Aug, 2021

    The 5 Steps Needed to Elevate Your Real Estate Social Media Strategy

    social media monitoring, How to, marketing strategy, tools, Ramadan

    29 Jun, 2021

    How Can AI and Machine Learning Help Your Brand Grow?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    social media monitoring, How to, marketing strategy, tools, Ramadan

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    20 May, 2021

    How To Manage A Social Media Crisis?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Feb, 2021

    3 Key Uses of Social Media Analytics for FMCG Brands

    social media monitoring, How to, marketing strategy, tools, Ramadan

    21 Jan, 2021

    5 Must Have Tools To Scale Up Your E-Commerce Business in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    social media monitoring, How to, marketing strategy, tools, Ramadan

    25 Jul, 2021

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    social media monitoring, How to, marketing strategy, tools, Ramadan

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    social media monitoring, How to, marketing strategy, tools, Ramadan

    9 May, 2020

    Your 101 Guide to Creating Winning Content for Ramadan 2020

    social media monitoring, How to, marketing strategy, tools, Ramadan

    6 Apr, 2020

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    social media monitoring, How to, marketing strategy, tools, Ramadan

    26 Mar, 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    social media monitoring, How to, marketing strategy, tools, Ramadan

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    social media monitoring, How to, marketing strategy, tools, Ramadan

    26 Feb, 2020

    How MENA Celebrated Valentine’s Day in 2020

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 May, 2019

    INFOGRAPHIC: What to look for when using social listening in Ramadan

    social media monitoring, How to, marketing strategy, tools, Ramadan

    30 Oct, 2019

    Music Streaming Services on Social Media in MENA

    social media monitoring, How to, marketing strategy, tools, Ramadan

    3 Dec, 2019

    Hashtags impact on Ramadan Series User Engagement in 2018

    social media monitoring, How to, marketing strategy, tools, Ramadan

    10 Feb, 2019

    Event Planning on Social Media: Dos & Don'ts!

    social media monitoring, How to, marketing strategy, tools, Ramadan

    26 Oct, 2019

    Social Listening Wins You need to Learn Today

    social media monitoring, How to, marketing strategy, tools, Ramadan

    29 Apr, 2019

    The Best Ramadan Marketing Campaigns On Social Media in 2016

    social media monitoring, How to, marketing strategy, tools, Ramadan

    26 Oct, 2019

    Internet of Things: Social Media & Social Media Monitoring

    social media monitoring, How to, marketing strategy, tools, Ramadan

    1 Aug, 2021

    4 Tips for an Effective Social Media Strategy this Summer Season

    social media monitoring, How to, marketing strategy, tools, Ramadan

    1 Aug, 2021

    The 5 Steps Needed to Elevate Your Real Estate Social Media Strategy

    social media monitoring, How to, marketing strategy, tools, Ramadan

    29 Jun, 2021

    How Can AI and Machine Learning Help Your Brand Grow?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    social media monitoring, How to, marketing strategy, tools, Ramadan

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    20 May, 2021

    How To Manage A Social Media Crisis?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    social media monitoring, How to, marketing strategy, tools, Ramadan

    25 Jul, 2021

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    social media monitoring, How to, marketing strategy, tools, Ramadan

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    social media monitoring, How to, marketing strategy, tools, Ramadan

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    20 May, 2021

    How To Manage A Social Media Crisis?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Feb, 2021

    3 Key Uses of Social Media Analytics for FMCG Brands

    social media monitoring, How to, marketing strategy, tools, Ramadan

    21 Jan, 2021

    5 Must Have Tools To Scale Up Your E-Commerce Business in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    1 Nov, 2020

    4 Trends Revolutionizing the TV Viewing Industry

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    20 May, 2021

    How To Manage A Social Media Crisis?

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    social media monitoring, How to, marketing strategy, tools, Ramadan

    23 Feb, 2021

    3 Key Uses of Social Media Analytics for FMCG Brands

    social media monitoring, How to, marketing strategy, tools, Ramadan

    21 Jan, 2021

    5 Must Have Tools To Scale Up Your E-Commerce Business in 2021

    social media monitoring, How to, marketing strategy, tools, Ramadan

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    TOP POSTS

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    Top lessons learnt through brands in the MENA region on adapting to challenging situations during the corona outbreak.

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Discover Crowd Analyzer top 5 social listening based facts learned from COVID19 outbreak on social media in march 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Discover the top 3 mother's day insights that will reformat your content strategy, from Crowd Analyzer your leading source for Arabic Social Listening.