Meet Us At Gitex 2018, Click here to know more
  • English
  • 2
    product2
    offline media
     
     
    Latest Articles
    <img src="user generated content.jpg" alt="turn customers to brand advocates">
    4 August, 2020

    User Generated Content 101: How To Turn Customers Into Brand Advocates

    Technology is opening up a world of transparent communication, everything that is said about your brand is just out there. It is simple for users to provide honest reviews and feedback in various formats. Whether it’s a twitter thread, Instagram story, or a Facebook post, there is user generated content everywhere. As a brand, it is important that you contribute to the online conversations. This shows people that their voice is being heard and that you value them as customers which eventually creates a positive brand reputation and boosts sales.

    Brands need to always remain ahead of the curve on content marketing to keep their customers engaged, and they can do this by letting the customers do some of the talking for them. Here are a few recommendations on how to leverage user generated content to convert customers to advocates that speak for your brand.

     

    1. Encourage customers to leave reviews

    The best way to get something you want, is to ask for it. Customers do not naturally leave reviews, unless requested to. So ask them right away and make it as simple as possible for them. It is always beneficial to add a small incentive to show your appreciation. Giveaways where reviewers are chosen at a random basis encourages customers to leave reviews for the possibility of free products.

    Everyone has an opinion, and the majority of human beings like to feel their voice is being heard. So it is likely that customers have formed opinions about your company and are eager to share their thoughts and experiences with others. Some could go as far as posting videos to get their opinion out there. So brands should embrace customers' desire to speak of their opinion.

     

    Encourage Customers to leave reviews_1

     

     

    2. Be aware of the short attention span

    Most social media users are reading the content on the go. So it is likely they come across your brand as they are skimming social media on their phone. So make it easier for them to digest the content. Studies have shown that visual content perform better, readers are more likely to spend more time on a page if it includes:

     
    • Different types of visual content

    • Headers and bold text layout

    •  Takeaway section

     

    3. Select the right platform

    Overall, it is important for a brand to have a strong presence on social media. However, for user generated content to be effective, you need to find out where your target audience spends most of their time on social media.

    When creating UGC, brands ought to remember to be clear and concise with what they need. Often people are more than happy to share content with brands in hopes of getting featured. It is just a matter of knowing what would be the most appropriate platform for your industry. Each social media platform has a purpose. For instance, Facebook works best for sharing content based stories while Instagram is the go to for visual content. Hence, it is key to take the time to use a social media listening tool to bring you closer to effective marketing plans. 

     

     

    Select the right platform_3

     

    4. Capitalize on the initial audience interest

    When brands pay attention to what their audience is saying, they would be able to create engaging content that would enable dialogue. By seeking out customers and sharing their comments and reviews, brands are able to create a community of brand advocates.

    When brands make use of this opportunity to connect with customers, they amplify the authentic voice of customers. Brands may find that their customers come up with unexpected use cases for their products or create a viral movement.

     

    5. Consider Influencer Marketing 

    The level of trust in advertising and celebrities is pretty low, so now consumers are looking towards each other to find the most suitable products and best brands. A key underlying theme in user generated content is authenticity. It is no secret  influencer marketing is booming. Word of mouth and personal recommendations is what every brand should aim for as part of their marketing strategy.

    Micro-influencers are viewed as trustworthy by their audience; they do not have a vast number of audiences like the typical influencer, yet enough for outreach. They feel like friends or peers to their followers which generates a higher level of engagement.

     

    Consider Influencer Marketing_6

     


    Key Takeaways 

    If you never thought of leveraging user generated content for your brand’s marketing, it is time to do so. If you are already doing it, make sure you use every opportunity to let your customers speak for your brand. It is free content that adds tons of value.  For user generated content to be effective, you should:

    • Understand who your audience are
    •   Engage with your customers 
    • Always be attentive to conversations

     

    Now you can spot the right influencers for your brand and activate influencers, getting all the positive reviews needed for your brand with Task Spotting, a Crowd Analyzer company. We are here to support you in making informed decisions about how to market your brand.

     

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    16 Dec, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    28 Nov, 2021

    What #BlackFriday campaigns taught us about social media listening?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    28 Oct, 2021

    3 Ways Social Media is Changing the Game for Banks in the GCC Region

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    13 Dec, 2020

    4 Compelling Reasons Why #BlackFriday Enhanced Online Customer Experience in 2020

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    19 Nov, 2020

    The Untold Secret to Protect Your Brand Reputation

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Nov, 2020

    4 Trends Revolutionizing the TV Viewing Industry

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    18 Jul, 2019

    How to look at Ramadan 2019 Video Content

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Oct, 2019

    Influencers: Some are more real than others

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Oct, 2019

    Music Streaming Services on Social Media in MENA

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Feb, 2019

    Four Ways Real-estate Businesses Can Use Social Listening

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Feb, 2019

    Do Startups Need Social Media Listening?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Feb, 2019

    Five Reasons Why Your Business Needs A Social Media Listening Tool

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    16 Dec, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    28 Nov, 2021

    What #BlackFriday campaigns taught us about social media listening?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Aug, 2021

    4 Tips for an Effective Social Media Strategy this Summer Season

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Aug, 2021

    The 5 Steps Needed to Elevate Your Real Estate Social Media Strategy

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    29 Jun, 2021

    How Can AI and Machine Learning Help Your Brand Grow?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    20 May, 2021

    How To Manage A Social Media Crisis?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    29 Mar, 2021

    How To Plan Social Media Content For Ramadan 2021?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    23 Feb, 2021

    3 Key Uses of Social Media Analytics for FMCG Brands

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    21 Jan, 2021

    5 Must Have Tools To Scale Up Your E-Commerce Business in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    9 May, 2020

    Your 101 Guide to Creating Winning Content for Ramadan 2020

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    6 Apr, 2020

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    26 Mar, 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    26 Feb, 2020

    How MENA Celebrated Valentine’s Day in 2020

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    27 May, 2019

    INFOGRAPHIC: What to look for when using social listening in Ramadan

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Oct, 2019

    Music Streaming Services on Social Media in MENA

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    3 Dec, 2019

    Hashtags impact on Ramadan Series User Engagement in 2018

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Feb, 2019

    Event Planning on Social Media: Dos & Don'ts!

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    26 Oct, 2019

    Social Listening Wins You need to Learn Today

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    29 Apr, 2019

    The Best Ramadan Marketing Campaigns On Social Media in 2016

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    26 Oct, 2019

    Internet of Things: Social Media & Social Media Monitoring

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    3 Jan, 2022

    What sport fans can teach us about social media engagement?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    16 Dec, 2021

    How to Utilize Social Media Listening to Identify the Latest Trends

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    13 Dec, 2020

    4 Compelling Reasons Why #BlackFriday Enhanced Online Customer Experience in 2020

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    19 Nov, 2020

    The Untold Secret to Protect Your Brand Reputation

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Nov, 2020

    4 Trends Revolutionizing the TV Viewing Industry

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    15 Apr, 2020

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Feb, 2019

    Intelligent Cities Dominating GITEX 2016 Technology Week

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Aug, 2021

    4 Tips for an Effective Social Media Strategy this Summer Season

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Aug, 2021

    The 5 Steps Needed to Elevate Your Real Estate Social Media Strategy

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    29 Jun, 2021

    How Can AI and Machine Learning Help Your Brand Grow?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    23 Jun, 2021

    Your 101 Guide to Influencer Marketing

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    10 Jun, 2021

    Online Retail: How To Use Social Media To Win Customers?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    20 May, 2021

    How To Manage A Social Media Crisis?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    27 Apr, 2021

    3 Key Lessons from the Top Ramadan Campaigns

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    29 Mar, 2021

    How To Plan Social Media Content For Ramadan 2021?

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    22 Nov, 2021

    Emerging Social Media Trends to Watch Out for in 2022

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    31 Aug, 2021

    5 Reasons Agencies Use Social Media Listening

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    31 Aug, 2021

    5 Summer Questions Answered for the GCC Automotive Industry

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    1 Nov, 2020

    4 Trends Revolutionizing the TV Viewing Industry

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Emerging Marketing Trends to Watch Out for in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Why Brands Should Consider Digital Audio Marketing in 2021

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    How To Identify Your Target Audience With Social Media

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Oct, 2020

    Unlocking New Ways: What Brands Can Learn from Fan Engagement in Football

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    14 Sep, 2020

    POST COVID-19: What Travel Airlines should know about their Audience

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    30 Jun, 2020

    E-Groceries: How to Reach More Shoppers in 5 Steps

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    9 May, 2020

    Your 101 Guide to Creating Winning Content for Ramadan 2020

    Social media listening, social media monitoring, Trends, How to, Consumer Behavior

    26 Mar, 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    TOP POSTS

    Top Lessons Learnt on Adapting to Challenging Situations in Just 2 weeks!

    Top lessons learnt through brands in the MENA region on adapting to challenging situations during the corona outbreak.

    5 Facts You Need to Know About the COVID Outbreak on Social Media

    Discover Crowd Analyzer top 5 social listening based facts learned from COVID19 outbreak on social media in march 2020

    3 Key Mother’s Day Insights that Will Make You Rethink Your Content Strategy

    Discover the top 3 mother's day insights that will reformat your content strategy, from Crowd Analyzer your leading source for Arabic Social Listening.