The summer is usually the time for holidays; people like to take breaks from their daily activities. People do not abandon social media, but it is likely they use it in a different way. Brands need to keep an eye on this shift to be able to create relevant content that will keep their target audience engaged throughout this special season. If you haven’t already made the seasonal content switch to a summer-themed social media strategy, don’t worry, we’ve got you covered.

To ensure your brand stands out in this competitive season. Creating relevant content will help keep your audience interested in your brand and pay attention to what it has to offer. In this article, we will be providing you with  four key effective tips to help your brand stay in the social media game during the summer.

1. Pay attention to audience behavior 

Summer means different things for different people, but it is likely that there is a shift in audience behavior that will be reflected on social media. Topics such as outdoor activities, vacations, beach, and cold beverages are mentioned. It is what people enjoy doing in the summer; if your brand is related to summer activities, you are at your peak time to increase sales. The interests of your audience depends on the time of the year. It is important to be part of the conversations, so listen to your target audience.

2. Make sure to utilize current trends 

To drive traffic to your social media pages, you need to customize the content to include targeted keywords. Consider what is trending around the summer. Using social media listening tools, helps a brand identify trending keywords or hashtags that create more relevant and trending content. By taking advantage of trending topics,  you will be able to capture the attention of potential clients along with your current ones.

3. Consider influencer marketing for your strategy

To better appeal to your target audience especially during the summer and with the fierce competition, a brand should consider reaching a wider audience through influencer marketing tactics. Users are more likely to trust and appeal more to content posted about a product or service by an influencer or a friend rather than a brand, so if you encourage word of mouth marketing for your brand, it will be rewarding in terms of sales. Collaboration with influencers can come in many forms such as:

• Captioning an image
• Taking a video 
• Providing reviews for products 
• Asking questions for engagement
  
  

4. Monitor social media performance 

If done right, brands have an opportunity to excel brand image during the summer. They can increase sales and brand awareness, and advance their marketing goals. By listening to the audience, you will identify the trends to fuel your social media strategy. It is also important to keep an eye on what type of content is resonating with the audience. This could be identified by focusing on the following metrics:

• Number of mentions 
• Level of engagement 
• Sentiment analysis 
• Trending hashtags
• Where do you stand among competition

A social media listening tool will help you monitor your performance to adjust your social media strategy to fit into the current summer trends based on audience behavior. If your brand is considering influencer marketing, we got you covered with the latest edition of the 2021 State of Social Media Report  to identify the right influencers that will benefit your brand. Now you can spot the right influencers with TaskSpotting, a Crowd Analyzer activation platform that will help your brand better connect with your audience.