Ramadan is considered one of the best seasons for the media industry in the MENA region. It is crowded with series, TV programs and advertisements.

The competition between Ramadan series is no longer limited to satellite channels, but the fierce arms of competition are firmly launched to all social media channels through short clips or scenes through Facebook or through episodes on YouTube channels.

YouTube has become a significant competitive measure by showing the public's interest in series, and it determines the audience's response to the sequence of increasing or decreasing of the number of daily views of each episode broadcasted via the channel's proprietary channels or through production companies.

You can check who won Ramadan’s YouTube competition through this link.

There’re a lot of questions about show business in Ramadan, success and fail standards. Apart from TV, We’re here to focus on the social media side and answer some questions like:

• Is there a connection between hashtags usage and interactions gained?
• Do posts without any hashtags get no attention?

People and businesses loved using hashtags with 37.8% more posts than posts without hashtags.

In this article, we’re going to share with you insights like this, and much more!

Hashtags impact on Ramadan series

On this study, we’ve analyzed Twitter, Facebook and Instagram with a total of 422,254 mentions of Ramadan’s series and 19,613,728 interactions.

Comparison between posts with hashtags and posts with no hashtags regarding total buzz

On Twitter:

The best number of hashtags used to obtain the highest interactions on Instagram was 6. Posts with higher hashtags than 6 had a great drop-off regarding interactions.

On Instagram:

The best number of hashtags used to obtain the highest interactions on Instagram was 5. Posts with higher hashtags than 6 had a great drop-off regarding interactions.

On Facebook:

The best number of hashtags used to obtain the highest interactions on Instagram was 2. Posts with higher hashtags than 2 had a great drop-off regarding interactions.

Conclusion

After analyzing 422K mentions and 19m interactions of Ramadan’s data, we found that:

• The average number of interactions declines on all networks as the number of hashtags use d increase.
• People and businesses loved using hashtags with 37.8% more posts than posts without hashtags.
• Posts with ZERO hashtags on Facebook had a better average interactions rate than using 3,4,6,7 hashtags.